As 2025 comes to a close, it is clear that Greece is experiencing one of the most dynamic periods in its tourism and hotel sector history. The year has seen significant openings and investments, reflecting strong demand, international interest, and the continued growth of the hospitality market.
This year has been marked by major hotel “openings” in top destinations such as Crete, Corfu, Thessaloniki, and Karpathos, as well as investment projects that are reshaping Greece’s position on the global tourism map.
Major Openings of 2025
JW Marriott Crete Resort & Spa – Chania
Opened in June 2025 near Chania, this marks JW Marriott’s first presence in the Mediterranean. The resort includes 160 rooms, suites, and villas with Aegean views, fine dining, a spa, and full-service luxury hospitality for international travelers. While the investment amount isn’t public, the scale and quality suggest tens of millions of euros.
Rocca a Mare Heraklion – Handwritten Collection
Managed by Trésor Hospitality under Accor franchise, this seaside resort features 36 rooms, a rooftop pool, lounge bar, Mediterranean restaurant, and a fully equipped gym. It offers a blend of elegance, comfort, and authentic local experience, reflecting Heraklion’s Minoan history.
Tella Thera – Kissamos, Crete
This boutique 5-star sustainable hotel opened in July 2025 with 20 suites and an independent villa, using natural materials and environmentally conscious design. The investment was around €10 million, making it a prime example of small-to-medium-scale high-quality, sustainable hospitality.
Sound of the Sea Karpathos – Tapestry Collection by Hilton
Reopened in 2025 under Hilton’s Tapestry Collection, this boutique property signals international interest in niche luxury destinations. Although investment details are not public, it strengthens Greece’s position as a regional hub for global hotel brands.
Mövenpick – Syvota
Accor opened Greece’s first Mövenpick Resort in Syvota, featuring 67 spacious and elegant rooms, mostly with Ionian Sea views, targeting family-friendly luxury stays.
Avali Hotel – Corfu
The Avali Hotel opened with 76 rooms and suites under the Mar-Bella Collection, combining traditional hospitality with modern luxury, reflecting a strategy to expand premium local offerings sustainably.
Cabo & Unda – Corfu
Mayor Group expanded in Corfu with two openings: Cabo, a seaside 5-star resort with an investment over €13 million, and Unda, a boutique hotel in Roda with an investment exceeding €30 million, offering boho-chic stays, private pools, swim-up suites, gastronomy, and wellness services.
NYX Hotel – Thessaloniki
This new international brand hotel strengthens Thessaloniki as a year-round city-break destination, attracting high-income visitors.
Athens Capital Suites – MGallery Collection
Located in a renovated historic building in central Athens, this boutique hotel opened in May 2025 with 19 suites, including a two-story presidential suite, following LAMPSA’s strategy to develop small luxury properties in city centers.
Sokio Attiki – Athens
The first Sokio hotel in Greece opened near the Attiki metro station with 35 apartment-style rooms, rooftop lounge, pool, gym, and concierge services. Three more Sokio hotels are planned in Athens and Halkidiki.
2025 as a Milestone Year
With over ten major hotel openings and additional projects completing in 2026, 2025 stands out as a landmark year for Greek hospitality. International partnerships, investment diversity, upgraded facilities, and strategic development indicate a strong outlook for the future of Greece’s hotel sector.