Monday, February 23

UAE Joins Jordan, Morocco, Australia, Oman, Sri Lanka, Greece, and More Tourism Leaders in Record-Breaking Roadshow to Drive Outbound Travel Expansion and Create Strategic Partnerships Across Surat, Ahmedabad, and Kolkata


Published on
February 23, 2026

UAE
tourism

Image generated with Ai

The UAE has partnered with tourism leaders from Jordan, Morocco, Australia, Oman, Sri Lanka, Greece, and more in a record-breaking roadshow aimed at expanding outbound travel and creating strategic partnerships across key Indian cities—Surat, Ahmedabad, and Kolkata. This initiative highlights the growing outbound travel demand in India and the UAE’s commitment to strengthening its position as a leading global travel destination. By engaging with local travel agents and industry stakeholders, the roadshow provided a platform for collaboration, allowing both the UAE and its partner nations to tap into India’s dynamic tourism market. This landmark effort marks a new chapter in global tourism partnerships, set to drive international travel growth and foster long-term industry success.

Global Destinations recently concluded its highly successful 6th annual roadshow across three major cities in India—Surat, Ahmedabad, and Kolkata. The event engaged over 200 travel trade professionals and partners, marking a significant milestone in the company’s efforts to enhance outbound tourism connections. With the peak travel season just around the corner, this multi-city initiative was aimed at strengthening existing partnerships and fostering new business relationships in key Indian source markets.

The roadshow offered a comprehensive platform for travel agents, tour operators, and other key industry players to connect directly with prominent tourism brands from around the globe. By offering updates on new products, insights into destination offerings, and opportunities for knowledge exchange, the event served as an essential catalyst for outbound travel planning.

What sets the roadshow apart is its targeted approach to connecting with travel professionals across both established and emerging markets. The selected cities—Surat, Ahmedabad, and Kolkata—were carefully chosen to reflect the evolving dynamics of India’s outbound travel sector.

While Surat, a Tier II city, continues to show a strong upward trajectory in outbound tourism, both Ahmedabad and Kolkata remain central to the outbound tourism ecosystem. Surat, historically a commercial and industrial hub, has witnessed a surge in travel interest among affluent clients, as more high-net-worth individuals in the city seek international travel experiences. The strong growth momentum in Surat highlights the city’s increasing significance as a source market for travel brands and operators. Meanwhile, metro cities such as Ahmedabad and Kolkata continue to be key pillars for outbound travel, with an established customer base that actively seeks new, immersive travel experiences. These cities are home to a high percentage of travel enthusiasts and professionals seeking the latest travel trends, luxurious holiday packages, and unique, tailor-made itineraries.

Global Destinations’ strategy to include at least one Tier II city in their roadshow itinerary reflects a deliberate effort to diversify engagement with trade partners who cater to high-spending outbound travellers. By incorporating Surat, the roadshow provided a critical opportunity to tap into the growing interest in global travel within emerging markets, showcasing the company’s commitment to outreach and engagement with both established and up-and-coming destinations.

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The roadshow was not just about networking—it was an essential avenue for travel professionals to gather vital insights into key global destinations. Over the course of the roadshow, eight tourism partners shared important updates about their products and destinations. These partners included a diverse range of global destinations, spanning continents and regions, from the USA to the UAE, Morocco, East Africa, Sri Lanka, Indo-China, and Europe. Each partner was given a platform to present their destination offerings, product innovations, and commercial updates to an audience eager to stay ahead of trends in outbound tourism. For travel agents, this was a rare opportunity to hear firsthand from tourism providers about the latest changes, promotions, and trends from leading destinations.

In addition to fostering partnerships, the roadshow also aimed at strengthening India’s outbound tourism sector, particularly during the critical outbound travel planning period leading up to the peak season. This time of year is crucial for travel agents, tour operators, and other industry players as they look ahead to the holiday season and beyond. The roadshow provided them with essential information to better understand new market offerings, ensure competitive edge, and plan their portfolios accordingly.

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Following the successful conclusion of the roadshow, Global Destinations further extended its engagement with the travel trade by participating in the prestigious OTM 2026 event. This participation enabled the company to reach an even wider audience and continue showcasing its partner destinations to a broader network of travel professionals. OTM 2026 proved to be an ideal platform to build upon the roadshow’s success and reinforce the visibility of the destinations showcased during the initiative. As one of the key industry events, OTM provided additional opportunities for networking and strengthened the company’s visibility within the outbound tourism sector.

The UAE, alongside tourism leaders from Jordan, Morocco, Australia, Oman, Sri Lanka, Greece, and others, held a record-breaking roadshow across Surat, Ahmedabad, and Kolkata to drive outbound travel expansion and form strategic partnerships. This initiative aims to tap into India’s growing tourism market and strengthen the UAE’s global travel position.

The outcome of the roadshow exceeded expectations. With strong attendance and engagement across all three cities, the initiative exceeded expectations, solidifying Global Destinations’ role as a leading player in fostering outbound tourism growth. The event not only helped forge stronger relationships with key trade partners but also served as a crucial reminder of the importance of in-person interactions in the travel industry. The roadshow reinforced Global Destinations’ commitment to supporting outbound growth through sustained trade connectivity and on-the-ground activation in key markets.

Looking ahead, the company is well-positioned to continue its leadership role in the outbound travel space. The success of this year’s roadshow further demonstrates the importance of maintaining close ties with trade partners in India, a rapidly growing and vital market for international tourism. With a track record of successfully navigating outbound trends and adapting to changing market dynamics, Global Destinations remains committed to driving growth for its global tourism partners by fostering lasting connections and offering innovative solutions for outbound travellers.

In conclusion, Global Destinations’ 6th annual roadshow was a resounding success, engaging travel trade partners across multiple cities and reinforcing the importance of trade activation in key outbound markets. The event facilitated valuable exchanges, providing travel professionals with the information and insights needed to stay competitive in the ever-evolving travel landscape. As the company continues to drive outbound tourism growth, this roadshow sets the stage for even greater success in the years to come.



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