Priyanka Dhir, who has been in the merchandising business for almost ** years and is associated with brands such as New Balance and Nike, noted that there has been a shift in companies approaching this situation with a lot of them moving to a ‘Just-in-case’ strategy, which is all about resilience from the ‘Just-in-time’ strategy, which is based on efficiency.
“In a stable economy, merchandising is about variety and trends. In wartime, it becomes about availability and essentials,” Dhir said in an interview with Fibre*Fashion. She added that several brands are trying to trim their stock-keeping units (SKUs) and instead of having ** varied colourways of a running shoe, the brands are focusing on the top five.