Despite an unprecedented rise, Wrexham are continuing to look up.
Improving their iconic Stok Cae Ras home is viewed as a “key enabler of both sporting and commercial success”.
The Kop Stand – which will house 7,500 fans, taking the stadium’s total capacity to more than 18,000 – is due to be completed in early 2027.
Earlier this season, the club spent £480,000 to purchase land from Wrexham University and Welsh Ministers to undertake the development. It has also been confirmed that the stand will cost £69.3m to construct.
Wrexham received a £17.35m Government grant in 2023 to help fund the costs of developing their stadium.
Once upgraded, the stadium will be capable of hosting competitive Welsh national team fixtures and Uefa-recognised matches, which in turn will boost revenue further.
The future-proofing extends well beyond their home stadium, though.
Wrexham state the “development of a strong youth player pipeline remains a strategic priority” while they confirmed the search for a suitable permanent first-team training facility “remains ongoing”.
To aid the club’s expansion, co-chairmen Mac and Reynolds have sought external investment.
During the 2024-25 accounting period, Wrexham sold a minority club stake to the Allyn family, who owned global medical device company Welch Allyn for more than a century.
Midway through the current season, Apollo Sports Capital (ASC) became minority investors in the club – with their funds helping to finance the stadium redevelopment.
Some of their cash input was also used to repay a loan of £27.5m owed to the R.R. McReynolds Company, LLC – owned equally by Mac and Reynolds.
It means Wrexham are currently free of all shareholder loans, as they were at the end of the 2024-25 financial period.
The club did not rule out of the possibility of further future external investment.
The strategic report states: “Additional partners will be considered where they can demonstrably add value and support to the delivery of the club’s strategic objectives.”
And, pertinently to both Wrexham fans and perhaps some of rival clubs, the Red Dragons have no concerns with their current position regarding Profit and Sustainability Rules (PSR).
Championship teams can lose up to £41.5m over a rolling three-year period. Wrexham lost £2.7m in 2023-24 and £14.85m a year later – leaving room for losses of about £24m for the current season.
But such has been their vast income, the Red Dragons are satisfied with the headroom they currently have.