Meghan Markle has reached Australia and is already making headlines for her business deal and her fashionable outfits. The Duchess of Sussex has joined AI fashion platform OneOff as an investor. Interestingly, if a fashion enthusiast loves Markle’s look and wants to have similar pieces in their wardrobe, they can easily shop for them from the platform in real time. The details of each look are already available on OneOff.
Meghan Markle invests in AI fashion platform with access to shopping her Australia looks
Meghan Markle has been turning heads with her fashionable outfits. But this time, she has joined as a participant and investor in the AI-powered fashion discovery platform OneOff. It is “a style-driven fashion discovery platform powered by the people setting the trends.” All her looks, which feature homegrown designers, are already available on the platform, as announced on April 14, per PEOPLE.
Oneoff lets the former actress break down each outfit and give users direct access to shop her wardrobe in real time. From her look at the Melbourne Royal Children’s Hospital to her previous outfits at various events, fashion lovers can find outfit details on the platform for a seamless shopping experience.
Markle has joined OneOff along with many other fashion-forward celebrities. These include Brooks Nader, Iann Dior, Rob Lowe, Shay Mitchell, Suki Waterhouse, Kate Hudson, Emma Roberts, and Hermès, among others.
Per the press release, Markle joined the platform as “she cares about fashion and was motivated to invest not only to expand her portfolio, but to help uplift the fashion designers she is a fan of.”
Her decision comes as she is well aware that her attire can affect a brand. She spoke to The New York Times in 2024. She acknowledged that her outfits receive “global spotlight and attention.” That is why she would like to “support designers that I have really great friendships with.” She also wants to support smaller, up-and-coming brands that haven’t yet received the attention they deserve.
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