Warriors G Stephen Curry topped the NBA’s jersey sale rankings for the 2025-26 season, while the Knicks led all teams in jersey and team merchandise sales. Lakers F Luka Doncic, Knicks G Jalen Brunson, Spurs C Victor Wembanyama and Lakers F LeBron James rounded out the top five. Six of the NBA’s top players are 25 or younger. Mavericks F and last year’s first overall pick Cooper Flagg was the only rookie in the top 15, placing ninth. The Lakers, Celtics, Warriors and Spurs finished out the top five in team sales (NBA).
The NBA also shared viewership data across its social media platforms for the 2025-26 season, noting that James was the most-viewed player, with Wembanyama, Doncic, Curry and Nuggets C Nikola Jokic placing in the top five. Thunder G Shai Gilgeous-Alexander and Rockets F Kevin Durant joined the top five as the only players to top 1 billion views (NBA).