Amazon’s Prime Video Channels has launched a limited-time bundle of Apple TV and Peacock Premium Plus for $19.99 a month.
The bundle, which offers a nearly $10 savings over the combined price of the individual services, follows a package created last October featuring Apple TV and Peacock’s Premium tier. That prior bundle resulted from an agreement between Apple and NBCUniversal, without Amazon’s involvement.
The Premium Plus tier of Peacock is ad-free, except for live sports programming, and allows downloads and access to local NBC stations. Apple TV also does not have ads outside of live sports, remaining the last ad-free holdout among major general-entertainment streamers.
NBCUniversal has been exploring new ways to drive subscriptions to Peacock, which has lagged behind many rival streaming services and remains in the red as most other peers have turned a profit. In many of its recent distribution deals, including a recent one with Google and YouTube TV, NBCU has sought priority placement for Peacock. YouTube TV, now one of the largest U.S. pay-TV operators, had wanted to ingest NBCU and Peacock programming directly into YouTube TV in order to keep viewers on the streaming platform.
Dating back to its launch in 2020, Peacock has occasionally been at odds with tech platforms. At launch, Peacock was not available via Roku and Amazon Fire TV, the two main gatekeepers of streaming in the U.S.
Peacock ended 2025 with 44 million subscribers, adding 3 million in the final months of the year but posting wider losses due to sports rights costs. Apple TV, which launched in 2019, has never disclosed subscriber numbers or viewership data.
“The Apple TV and Peacock Premium Plus streaming bundle is an exciting addition to Prime Video and offers our customers an incredible combination of premium entertainment, convenience, and value,” said Ryan Pirozzi, Head of Prime Video Channels, U.S., in a statement. “This bundle makes it easier for customers to seamlessly access even more entertainment options all in one place. By expanding the streaming services and bundles available on Prime Video, we’re continuing to deliver on our commitment to provide customers with greater choice and seamless access to the shows, movies, and sports they love.”